Dish Recommendation

1 Module Introduction

The Dish Recommendation Activity is a precision marketing tool for catering merchants. It intelligently pushes target dishes via add-on purchase association recommendations, boosting designated dishes’ exposure, guiding customers to expand consumption choices, and increasing the store’s average customer spending and dish sales conversion efficiency.

2 Configuration Guide

2.1 Accessing the Feature

1. Log in to the SaaS platform backend
2. Navigate to【Membership Marketing】>【Marketing】>【Marketing Activities】.

1. Click【Create Activity】in the upper-right corner of the page, select the Dish Recommendation module.

2.2 Basic Settings

1. Fill in basic configuration information
   • Activity Name: Enter a name for the marketing activity to help customers recognise it.
     • Example: “Chef’s Recommendation!”
   • Activity Code: Assign a unique identification code to the activity for internal management and tracking.
   • Validity Period: Select the start and end dates of the activity to ensure a reasonable timeframe.
   • Description: Briefly outline the activity content and rules for clarity.

2.3 Rule Settings

1. Combination Settings
   • Number of Combinations: 1 combination is displayed by default. A minimum of 1 and a maximum of 10 combinations are supported (multiple sets of recommendation relationships can be set for different dishes).
   • Add-on Items (Required): Products that trigger recommendations when purchased by users.
   • Recommended Items (Required): Dishes pushed to users after the trigger condition is met.
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   Note

   Only one ongoing Dish Recommendation Activity can exist in the same store during the same time period, with no overlapping timeframes allowed.

2.4 Applicable Stores

STEP 1: Select Applicable Stores

• Choose stores to participate in the activity. You can select all stores or a subset (e.g., by region).

2.5 Advanced Settings

1. Applicable Business Types: All selected by default; optional types include “Dine-In”, “Takeaway”, and “Self-Pickup”.
2. Applicable Channel: Defaults to [Online] and cannot be modified.

3 Activity Activation & Management

1. Activity Activation

   1. After completing all configurations, click “Save” to activate the activity.

2. Activity Management & Monitoring

   1. View activity performance data (e.g., number of orders, participation metrics) on the Activity Management page.
   2. Pause or adjust the activity at any time; manually archive the activity if necessary.

4 User Journey (End-User Experience)

User Consumption Path:

Log in to the Online Store → Add Add-on Product (Trigger Recommendation) → View Recommended Dishes → Add Recommended Products to Cart → Submit Order